Here are some tips and tools to help you meet your fundraising targets:

Fundraising Tips

1. Put it in an email

  • Get in touch with friends, family and work colleagues today. Tell them what you’re doing and why you’re doing it, send them a link to your unique EverydayHero fundraising page and encourage them to make a donation
  • Send a follow-up email next week to provide them with an update of your fundraising efforts and to remind those who haven't donated yet – people don’t mind being asked twice

2. Share on social media

Ask and you shall receive! Share your unique link to your EverydayHero fundraising page and ask for donations through all of your social channels: Facebook, Twitter, LinkedIn and Instagram.

Make the most of your ask and be sure to include:

  • WHY you've chosen to fundraise,
  • WHAT you’ll be doing on the day,
  • HOW MUCH your friends should give, and
  • WHAT their donation will do for the Reef. We’ve found people who do this receive more donations!

If you’re hosting an event, consider setting up a Facebook event page – they are great for inviting friends and family to come along and join the fun! Don’t forget to use the event hashtag #swimforthereef

Here are some resources to get you going:

Facebook timeline photo
Blank social media share

3. Personalise your fundraising page

If you personalise your page, you are likely to raise more than people who don’t!

  • Tell your supporters what you’ll be doing for the event
  • Set your fundraising goal (you can always increase it when you get close). This helps to keep your supporters inspired and motivated
  • Upload a team photo and continue to post updates, images and/or videos throughout your journey. Let your supporters know how determined you are
  • Include a short story about why your team has chosen to Swim For The Reef. Your supporters are more likely to donate if they know why you’re passionate about the cause. 
  • Thank your supporters as they donate to you directly on your page and by tagging them in a Facebook post. It’s a great way to publicly show your gratitude and make them feel appreciated.

4. Donate to yourself

Making a donation to your fundraising page is a great way to show extra commitment and kickstart your fundraising.

Donate the amount you want others to donate to you and get the ball rolling. You can even ask your friends to match you.

5. Paint the town

Download, customise and print these posters to display around your workplace or local area, to help promote your fundraising efforts.

Editable Swim For The Reef Poster

6. Contact local media

Press releases are specifically targeted at the media including press, TV and radio. Many organisations also send press releases to relevant online forums, directories and blogs.

Remember, you are writing to the media in the hope that they will feature your story, so keep it short and sweet - one page max in length.


If you have any questions please do not hesitate to contact us at swimforthereef@edoqld.org.au or (07) 3211 4466.


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